Awe, the sometimes dreaded pseudo-holiday is fast approaching: Valentine’s Day. Valentine’s Day or “V-Day” as we like to call it (it resembles D-Day which has a negative connotation), has a love-hate relationship with women. For those in loving and fun relationships, Valentine’s Day can be a romantic and exciting day filled with flowers, chocolate and whatever else is on the agenda. But for the millions of single women in America, this day is dreaded. Like paying taxes or doing laundry, we understand that Valentine’s Day is something we have to experience, but we truly question its significance and importance in a long list of other responsibilities or experiences that are just as daunting.

I’m of the mindset that every day should be celebrated, and this day is no different. For all the single ladies (thank you, Beyonce), there's no reason to let a single day out of 365 in a year, get you down! Whether you are happily in love or single on this day, we suggest that you focus on loving yourself. Take a time-out to do something good for yourself, be it a massage, mani/pedi, or just watching your favorite movie. 

So, Happy Valentine's Day everyone and remember that no matter what, you come first!

Julie Springer is the President and Co-Founder of EndlessBeauty.com, where she oversees the day-to-day operations of the business while managing the company’s strategic growth.