Now that you know all about pinkwashing, you may be wondering whether you can still shop for beauty and support breast cancer awareness—guilt-free. Of course you can: just look for natural pink ribbon products made without carcinogenic chemicals.
“With green beauty becoming more readily available, why wouldn’t you make a choice to use products that help women enhance their natural beauty without unnecessarily exposing them to ingredients whose safety is in question?” asks Shel Pink, founder of the natural nail brand SpaRitual. And when you choose clean, green beauty products whose proceeds support breast cancer charities—like the seven below—you’re protecting your health as well as helping the millions of women whose lives have been touched by breast cancer.
($42, emerginC.com): Like all of emerginC’s skincare products, this primer is free of parabens, artificial colors, and synthetic fragrances. During October, 20 percent of sales will be donated to Living Beyond Breast Cancer, a national non-profit for women and families affected by breast cancer.
